We rethink the core of Intercorp businesses, across industries as diverse as financial services, retail, education and healthcare, focusing on bringing ideas to life by researching, learning, and iterating our way to transformation at scale.
How might we understand the motivations of Peruvian families?
How might we understand the motivations of Peruvian families?
How might we create an accesible, scalable and high quality system of schools?
How might we create an accesible, scalable and high quality system of schools?
How might we create a movie-going experience that feels seamless and appealing?
How might we create a movie-going experience that feels seamless and appealing?
multidisciplinary team
We’re an energetic group of anthropologists, architects, philosophers and entrepreneurs working with designers from all over the world –boosted by our long-term partnership with IDEO.
Fiorella Belli
Fiorella holds a B.A. in Anthropology from the Catholic University of Peru, and has led interdisciplinary research efforts on developing innovations for the Peruvian Amazon and indigenous populations.
Fiorella Belli
Fiorella holds a B.A. in Anthropology from the Catholic University of Peru, and has led interdisciplinary research efforts on developing innovations for the Peruvian Amazon and indigenous populations.
Hernán Carranza
Hernan serves as Intercorp´s Chief Innovation Officer, and he is the founder and director of La Victoria Lab. He graduated from Universidad del Pacífico and earned his master's from the Tisch School of the Arts at New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Hernán Carranza
Hernan serves as Intercorp´s Chief Innovation Officer, and he is the founder and director of La Victoria Lab. He graduated from Universidad del Pacífico and earned his master's from the Tisch School of the Arts at New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Chong
Daniela holds a B.A. in Architecture from the Catholic University of Peru. She enjoys exploring the interaction between built environment and human behavior, and how people inhabit and appropriate spaces. Dani is also co-founder of SOMA, an emerging architecture studio exploring the future of design and construction in Lima.
Daniela Chong
Daniela holds a B.A. in Architecture from the Catholic University of Peru. She enjoys exploring the interaction between built environment and human behavior, and how people inhabit and appropriate spaces. Dani is also co-founder of SOMA, an emerging architecture studio exploring the future of design and construction in Lima.
Jimena Salinas
Jimena holds a B.A. in Communications from Universidad de Lima. With an interest in design and visual language, she has previously worked curating and managing exhibitions, workshops and conferences to promote visual culture at Latin American Design Festival.
Jimena Salinas
Jimena holds a B.A. in Communications from Universidad de Lima. With an interest in design and visual language, she has previously worked curating and managing exhibitions, workshops and conferences to promote visual culture at Latin American Design Festival.
Kevin Armstrong
Kevin holds a B.A in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Kevin Armstrong
Kevin holds a B.A in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Oscar Malaspina
Oscar holds a Master of Architecture in Urban Design from Harvard. He also works as adjunct professor at Pontificia Universidad Católica del Perú. Previously, Oscar has worked as an architect at Barclay&Crousse, as a consultant for the World Bank and as part of the MIT Urban Risk Lab.
Oscar Malaspina
Oscar holds a Master of Architecture in Urban Design from Harvard. He also works as adjunct professor at Pontificia Universidad Católica del Perú. Previously, Oscar has worked as an architect at Barclay&Crousse, as a consultant for the World Bank and as part of the MIT Urban Risk Lab.
Ursula Gamio
Ursula holds a BA in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Ursula Gamio
Ursula holds a BA in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Maria Paula Loayza
Maria Paula holds a BFA in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping as the base to explore innovative solutions that can positively impact people.
Maria Paula Loayza
Maria Paula holds a BFA in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping as the base to explore innovative solutions that can positively impact people.
Julian Kraan
Julian is an Interaction Designer from IDEO San Francisco and resident at LVL. He holds a diploma from the Copenhagen Institute of Interaction Design and a bachelor's degree in Game Design from the Zurich School of Arts. He likes visualizing complex systems, exploring generative design, adding playfulness and inspiring himself with a round of (indie) video games.
Julian Kraan
Julian is an Interaction Designer from IDEO San Francisco and resident at LVL. He holds a diploma from the Copenhagen Institute of Interaction Design and a bachelor's degree in Game Design from the Zurich School of Arts. He likes visualizing complex systems, exploring generative design, adding playfulness and inspiring himself with a round of (indie) video games.
Lucas Stiglich
Lucas holds a B.A. in Economics from Universidad del Pacífico. AT La Victoria Lab, he uses quantitative data to inform design and business decisions. He has previously worked researching social policy at Instituto de Estudios Peruanos and advising companies at APOYO Consultoría. In parallel, he plays music and runs a collective record label.
Lucas Stiglich
Lucas holds a B.A. in Economics from Universidad del Pacífico. AT La Victoria Lab, he uses quantitative data to inform design and business decisions. He has previously worked researching social policy at Instituto de Estudios Peruanos and advising companies at APOYO Consultoría. In parallel, he plays music and runs a collective record label.
Daniela Arévalo
Daniela holds a B.Sc in Molecular Biology from the Universidad Peruana Cayetano Heredia. She changed her career path to engage more with people, and is now in charge of providing amazing environment conditions for the team at the lab to help them produce and come up with great work.
Daniela Arévalo
Daniela holds a B.Sc in Molecular Biology from the Universidad Peruana Cayetano Heredia. She changed her career path to engage more with people, and is now in charge of providing amazing environment conditions for the team at the lab to help them produce and come up with great work.
Eduardo Marisca
Eduardo holds a B.A. in Philosophy from the Catholic University of Peru and an M.S. in Comparative Media Studies from MIT.
Eduardo Marisca
Eduardo holds a B.A. in Philosophy from the Catholic University of Peru and an M.S. in Comparative Media Studies from MIT.
Lucía Valencia-Dongo
Lucía holds a B.A. in Business from Universidad del Pacífico. As a social entrepreneur, she enjoys exploring the intersection of business, tech and design as a way to create impact. She is also a co-founder of an e-commerce for socially conscious brands for which she was recognised by the MIT as an Innovator Under 35.
Lucía Valencia-Dongo
Lucía holds a B.A. in Business from Universidad del Pacífico. As a social entrepreneur, she enjoys exploring the intersection of business, tech and design as a way to create impact. She is also a co-founder of an e-commerce for socially conscious brands for which she was recognised by the MIT as an Innovator Under 35.
Luis Cilimingras
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. Last year he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Luis Cilimingras
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. Last year he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Barbara Franz
Barbara is a Senior Design Lead with IDEO and resident at LVL, who guides clients through their transformation journey. A problem solver by nature, she is passionate about meeting complex challenges head-on. In her spare time, she cycles through Europe and explores the kitchens of different cultures.
Barbara Franz
Barbara is a Senior Design Lead with IDEO and resident at LVL, who guides clients through their transformation journey. A problem solver by nature, she is passionate about meeting complex challenges head-on. In her spare time, she cycles through Europe and explores the kitchens of different cultures.
Akshan Ish
Akshan is a Senior Designer at IDEO Munich and resident at La Victoria Lab, who works at the intersection of research and digital technology. He's passionate about social and civic challenges, especially in emerging markets. When not traveling for work, he discovers music at festivals around Europe and composes tunes on the go.
Akshan Ish
Akshan is a Senior Designer at IDEO Munich and resident at La Victoria Lab, who works at the intersection of research and digital technology. He's passionate about social and civic challenges, especially in emerging markets. When not traveling for work, he discovers music at festivals around Europe and composes tunes on the go.
for changemakers
Don't feel like you match any of our job openings but still interested in joining our team? Please reach out to join@lavictoria.pe
Intercorp’s success in boosting the middle class in Peru depended on the thoughtful design of many artifacts. These carefully designed interventions have made the social transformation of Peru a real possibility rather than an idealistic aspiration.
Here is an example of an organisation that did something very quickly. They built this lab in under a year, that is now having a dramatic effect across one of the biggest companies in South America - Tim Brown
The Lab's ventures range from mindset-changing initiatives, such as curating Peru's largest innovation festival, to deeply transformative endeavours targeted at reinventing the core value propositions of Intercorp's insurance, drugstores, and medical services. It envisions massive cross-organizational transformation.
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