We focus our energy on creating new ventures from scratch, transforming our ecosystem of Intercorp companies, inspiring our business leaders, and exploring the recently possible.
CREATING
How might we provide high quality and accessible healthcare services for Peru’s emerging middle class?
CREATING
How might we provide high quality and accessible healthcare services for Peru’s emerging middle class?
TRANSFORMING
We sparked a movement of self-disruption within massive organizations.
TRANSFORMING
We sparked a movement of self-disruption within massive organizations.
INSPIRING
We put together the largest innovation festival in Latin America.
INSPIRING
We put together the largest innovation festival in Latin America.
EXPLORING
We embed ourselves in the lives of Peruvian families to understand their aspirations and needs.
EXPLORING
We embed ourselves in the lives of Peruvian families to understand their aspirations and needs.
multidisciplinary team
We’re an energetic group of anthropologists, architects, philosophers and entrepreneurs working side by side with IDEO residents in Peru.
Fiorella Diez
Spanish with Peruvian roots, Fio holds a Master in Conferences and Events Organization in Seville. She has worked around the globe: in Spain, the United States, Switzerland, England and in Peru for the last 7 years. She loves to hang out with her family and friends, around a table full of food and is an avid traveller who enjoys sharing tips and recommendations she picks up along the way.
Hernán Carranza
Hernán is the founder and director of La Victoria Lab, and serves as Intercorp’s Chief Innovation Officer. He graduated from Universidad del Pacífico and earned his master’s degree from New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Arévalo
Dani holds a B.S. in Molecular Biology from Cayetano University. She changed her career path to interact more with people, leading the operations and experience design at the Lab, and is now in charge of creating a world class innovation festival every year. Outside of working hours, she's usually touring the world on her motorcycle and doing all sorts of adventure sports.
Luis Cilimingras - IDEO Partner
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. In 2015, he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Alvaro Gonzales del Valle
Alvaro is an architect graduated from the Catholic University of Peru, who is also actively developing himself as a musician. He is passionate about arts, design, human behavior, and all things related. Always keen to talk about topics that blend eastern philosophy and western productivity in the mix.
Cayetana Lolas
Cayetana holds a Bachelor of Science from NYU Stern School of Business with a double major in marketing and management and a minor in psychology. As a freelancer, she produced creative brand experiences in both NYC and Berlin for companies like: Live Grey, Bumble, Lunette, and The Lollapalooza Festival. With an interest in music and culture, she co-founded the “Couch Sessions” in 2019 as an opportunity to introduce new bands and leverage small venues in Berlin.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Christian Bedón
Christian is an Informatic Engineer from the Catholic University of Peru. He has been working in software development for the past four years, and he is really passionate about technology and the ways it can be used to enhance people’s lives. Also, he loves spending his spare time with family and friends playing board games.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Carmen Alarco
Carmen holds a B.A. in Communication for Development from the Catholic University of Peru. As a social communicator, she enjoys researching and empathizing with people from other cultures. She’s a passionate dancer and loves different expressions of art, such as music and visual design.
Diana Linares
Diana's passion for travel has led her to work in tourism for most of her life. Recently, she has decided to shift radically to join the lab's team. She loves spending time with her family, especially with her nephews and meeting new places and cultures.
Karina Pastor
Karina holds a B.A. in Advertising from the Catholic University of Peru, She is interested in visual art. Kary is the host of CreativeMornings Lima, a breakfast lecture series for the creative community and is the co-founder of Psyche Studio, an independent design brand.
Chato
Chato, a self-made pet, holds a B.A. degree from the University of Life. He loves exploring Manuel Arrisueño Park in La Victoria. He believes in the restorative power of a daycare routine, with bath bombs and scents. He owns his own life, but he is generous and allows kind-hearted humans, like Jackie, to help him with his elderly care routine.
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for all the regions of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Jazmin Rodriguez
Jazmin holds a B.A. in Accountancy and specialty in taxes from Universidad de Lima. She loves visiting new restaurants, travel every year and takes different dance classes.
Kaori Sakaguchi
Kaori is a designer graduated from the Catholic University of Peru. Her previous work has focused on rethinking digital products and services in the insurance industry. She has a keen interest in exploring and expressing through activities that involve creating with her own hands: she loves drawing, cooking (and eating!) and doing ceramics.
Paola Balarin
Paola holds a B.A. on Communication Sciences from the University of Lima. She previously worked at the World Wildlife Fund and is passionate about projects that generate social and environmental impact. She really enjoys spending time with family and friends, as well as traveling. In her spare time, she enjoys a good read and yoga.
Marcelo Graña
Marcelo holds a Masters in Creative Writing from Columbia University and a B.A in English and Spanish Literature from the University of California. He is passionate about film, language, travel, and that which brings us all together: food. Marcelo has contributed to various publications including Forbes, Buzzfeed, and People Magazine. He is currently at work on his first novel.
Thalia Rondon
Thalia holds a BFA in Integrated Design from Parsons School of Design. Her drive to promote innovation in culture and education led her to co-found Koshi Studio, a social enterprise that facilitates artisan-designer collaborations. She is an avid autodidact, who is always trying to acquire new skills, from film photography and ceramics, to crossword puzzles and vegan cooking.
Rebeca Morimoto
Rebeca is a designer and illustrator graduated from the Catholic University of Peru. She enjoys taking art and design to every possible platform, combining music, visuals, products and experiences in an interdisciplinary and human centered way.
Fiorella Diez
Spanish with Peruvian roots, Fio holds a Master in Conferences and Events Organization in Seville. She has worked around the globe: in Spain, the United States, Switzerland, England and in Peru for the last 7 years. She loves to hang out with her family and friends, around a table full of food and is an avid traveller who enjoys sharing tips and recommendations she picks up along the way.
Hernán Carranza
Hernán is the founder and director of La Victoria Lab, and serves as Intercorp’s Chief Innovation Officer. He graduated from Universidad del Pacífico and earned his master’s degree from New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Arévalo
Dani holds a B.S. in Molecular Biology from Cayetano University. She changed her career path to interact more with people, leading the operations and experience design at the Lab, and is now in charge of creating a world class innovation festival every year. Outside of working hours, she's usually touring the world on her motorcycle and doing all sorts of adventure sports.
Luis Cilimingras - IDEO Partner
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. In 2015, he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Alvaro Gonzales del Valle
Alvaro is an architect graduated from the Catholic University of Peru, who is also actively developing himself as a musician. He is passionate about arts, design, human behavior, and all things related. Always keen to talk about topics that blend eastern philosophy and western productivity in the mix.
Cayetana Lolas
Cayetana holds a Bachelor of Science from NYU Stern School of Business with a double major in marketing and management and a minor in psychology. As a freelancer, she produced creative brand experiences in both NYC and Berlin for companies like: Live Grey, Bumble, Lunette, and The Lollapalooza Festival. With an interest in music and culture, she co-founded the “Couch Sessions” in 2019 as an opportunity to introduce new bands and leverage small venues in Berlin.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Christian Bedón
Christian is an Informatic Engineer from the Catholic University of Peru. He has been working in software development for the past four years, and he is really passionate about technology and the ways it can be used to enhance people’s lives. Also, he loves spending his spare time with family and friends playing board games.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Carmen Alarco
Carmen holds a B.A. in Communication for Development from the Catholic University of Peru. As a social communicator, she enjoys researching and empathizing with people from other cultures. She’s a passionate dancer and loves different expressions of art, such as music and visual design.
Diana Linares
Diana's passion for travel has led her to work in tourism for most of her life. Recently, she has decided to shift radically to join the lab's team. She loves spending time with her family, especially with her nephews and meeting new places and cultures.
Karina Pastor
Karina holds a B.A. in Advertising from the Catholic University of Peru, She is interested in visual art. Kary is the host of CreativeMornings Lima, a breakfast lecture series for the creative community and is the co-founder of Psyche Studio, an independent design brand.
Chato
Chato, a self-made pet, holds a B.A. degree from the University of Life. He loves exploring Manuel Arrisueño Park in La Victoria. He believes in the restorative power of a daycare routine, with bath bombs and scents. He owns his own life, but he is generous and allows kind-hearted humans, like Jackie, to help him with his elderly care routine.
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for all the regions of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Jazmin Rodriguez
Jazmin holds a B.A. in Accountancy and specialty in taxes from Universidad de Lima. She loves visiting new restaurants, travel every year and takes different dance classes.
Kaori Sakaguchi
Kaori is a designer graduated from the Catholic University of Peru. Her previous work has focused on rethinking digital products and services in the insurance industry. She has a keen interest in exploring and expressing through activities that involve creating with her own hands: she loves drawing, cooking (and eating!) and doing ceramics.
Paola Balarin
Paola holds a B.A. on Communication Sciences from the University of Lima. She previously worked at the World Wildlife Fund and is passionate about projects that generate social and environmental impact. She really enjoys spending time with family and friends, as well as traveling. In her spare time, she enjoys a good read and yoga.
Marcelo Graña
Marcelo holds a Masters in Creative Writing from Columbia University and a B.A in English and Spanish Literature from the University of California. He is passionate about film, language, travel, and that which brings us all together: food. Marcelo has contributed to various publications including Forbes, Buzzfeed, and People Magazine. He is currently at work on his first novel.
Thalia Rondon
Thalia holds a BFA in Integrated Design from Parsons School of Design. Her drive to promote innovation in culture and education led her to co-found Koshi Studio, a social enterprise that facilitates artisan-designer collaborations. She is an avid autodidact, who is always trying to acquire new skills, from film photography and ceramics, to crossword puzzles and vegan cooking.
Rebeca Morimoto
Rebeca is a designer and illustrator graduated from the Catholic University of Peru. She enjoys taking art and design to every possible platform, combining music, visuals, products and experiences in an interdisciplinary and human centered way.
Intercorp’s success in boosting the middle class in Peru depended on the thoughtful design of many artifacts. These carefully designed interventions have made the social transformation of Peru a real possibility rather than an idealistic aspiration.
Here is an example of an organisation that did something very quickly. They built this lab in under a year, that is now having a dramatic effect across one of the biggest companies in South America - Tim Brown
The Lab's ventures range from mindset-changing initiatives, such as curating Peru's largest innovation festival, to deeply transformative endeavours targeted at reinventing the core value propositions of Intercorp's insurance, drugstores, and medical services. It envisions massive cross-organizational transformation.
Featured on
Fiorella Diez
Spanish with Peruvian roots, Fio holds a Master in Conferences and Events Organization in Seville. She has worked around the globe: in Spain, the United States, Switzerland, England and in Peru for the last 7 years. She loves to hang out with her family and friends, around a table full of food and is an avid traveller who enjoys sharing tips and recommendations she picks up along the way.
Hernán Carranza
Hernán is the founder and director of La Victoria Lab, and serves as Intercorp’s Chief Innovation Officer. He graduated from Universidad del Pacífico and earned his master’s degree from New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Arévalo
Dani holds a B.S. in Molecular Biology from Cayetano University. She changed her career path to interact more with people, leading the operations and experience design at the Lab, and is now in charge of creating a world class innovation festival every year. Outside of working hours, she's usually touring the world on her motorcycle and doing all sorts of adventure sports.
Luis Cilimingras - IDEO Partner
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. In 2015, he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Alvaro Gonzales del Valle
Alvaro is an architect graduated from the Catholic University of Peru, who is also actively developing himself as a musician. He is passionate about arts, design, human behavior, and all things related. Always keen to talk about topics that blend eastern philosophy and western productivity in the mix.
Cayetana Lolas
Cayetana holds a Bachelor of Science from NYU Stern School of Business with a double major in marketing and management and a minor in psychology. As a freelancer, she produced creative brand experiences in both NYC and Berlin for companies like: Live Grey, Bumble, Lunette, and The Lollapalooza Festival. With an interest in music and culture, she co-founded the “Couch Sessions” in 2019 as an opportunity to introduce new bands and leverage small venues in Berlin.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Christian Bedón
Christian is an Informatic Engineer from the Catholic University of Peru. He has been working in software development for the past four years, and he is really passionate about technology and the ways it can be used to enhance people’s lives. Also, he loves spending his spare time with family and friends playing board games.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Carmen Alarco
Carmen holds a B.A. in Communication for Development from the Catholic University of Peru. As a social communicator, she enjoys researching and empathizing with people from other cultures. She’s a passionate dancer and loves different expressions of art, such as music and visual design.
Diana Linares
Diana's passion for travel has led her to work in tourism for most of her life. Recently, she has decided to shift radically to join the lab's team. She loves spending time with her family, especially with her nephews and meeting new places and cultures.
Karina Pastor
Karina holds a B.A. in Advertising from the Catholic University of Peru, She is interested in visual art. Kary is the host of CreativeMornings Lima, a breakfast lecture series for the creative community and is the co-founder of Psyche Studio, an independent design brand.
Chato
Chato, a self-made pet, holds a B.A. degree from the University of Life. He loves exploring Manuel Arrisueño Park in La Victoria. He believes in the restorative power of a daycare routine, with bath bombs and scents. He owns his own life, but he is generous and allows kind-hearted humans, like Jackie, to help him with his elderly care routine.
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for all the regions of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Jazmin Rodriguez
Jazmin holds a B.A. in Accountancy and specialty in taxes from Universidad de Lima. She loves visiting new restaurants, travel every year and takes different dance classes.
Kaori Sakaguchi
Kaori is a designer graduated from the Catholic University of Peru. Her previous work has focused on rethinking digital products and services in the insurance industry. She has a keen interest in exploring and expressing through activities that involve creating with her own hands: she loves drawing, cooking (and eating!) and doing ceramics.
Paola Balarin
Paola holds a B.A. on Communication Sciences from the University of Lima. She previously worked at the World Wildlife Fund and is passionate about projects that generate social and environmental impact. She really enjoys spending time with family and friends, as well as traveling. In her spare time, she enjoys a good read and yoga.
Marcelo Graña
Marcelo holds a Masters in Creative Writing from Columbia University and a B.A in English and Spanish Literature from the University of California. He is passionate about film, language, travel, and that which brings us all together: food. Marcelo has contributed to various publications including Forbes, Buzzfeed, and People Magazine. He is currently at work on his first novel.
Thalia Rondon
Thalia holds a BFA in Integrated Design from Parsons School of Design. Her drive to promote innovation in culture and education led her to co-found Koshi Studio, a social enterprise that facilitates artisan-designer collaborations. She is an avid autodidact, who is always trying to acquire new skills, from film photography and ceramics, to crossword puzzles and vegan cooking.
Rebeca Morimoto
Rebeca is a designer and illustrator graduated from the Catholic University of Peru. She enjoys taking art and design to every possible platform, combining music, visuals, products and experiences in an interdisciplinary and human centered way.