We focus our energy on creating new ventures from scratch, transforming our ecosystem of Intercorp companies, inspiring our business leaders, and exploring the recently possible.
CREATING
How might we provide high quality and accessible healthcare services for Peru’s emerging middle class?
CREATING
How might we provide high quality and accessible healthcare services for Peru’s emerging middle class?
TRANSFORMING
We sparked a movement of self-disruption within massive organizations.
TRANSFORMING
We sparked a movement of self-disruption within massive organizations.
INSPIRING
We put together the largest innovation festival in Latin America.
INSPIRING
We put together the largest innovation festival in Latin America.
EXPLORING
We embed ourselves in the lives of Peruvian families to understand their aspirations and needs.
EXPLORING
We embed ourselves in the lives of Peruvian families to understand their aspirations and needs.
multidisciplinary team
We’re an energetic group of anthropologists, architects, philosophers and entrepreneurs working side by side with IDEO residents in Peru.
Fiorella Diez
Spanish with Peruvian roots, Fio holds a Master in Conferences and Events Organization in Seville. She has worked around the globe: in Spain, the United States, Switzerland, England and in Peru for the last 7 years. She loves to hang out with her family and friends, around a table full of food and is an avid traveller who enjoys sharing tips and recommendations she picks up along the way.
Daniela Arévalo
Dani holds a B.S. in Molecular Biology from Cayetano University. She changed her career path to interact more with people, leading the operations and experience design at the Lab, and is now in charge of creating a world class innovation festival every year. Outside of working hours, she's usually touring the world on her motorcycle and doing all sorts of adventure sports.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Alvaro Gonzales del Valle
Alvaro is an architect graduated from the Catholic University of Peru, who is also actively developing himself as a musician. He is passionate about arts, design, human behavior, and all things related. Always keen to talk about topics that blend eastern philosophy and western productivity in the mix.
Cayetana Lolas
Cayetana holds a Bachelor of Science from NYU Stern School of Business with a double major in marketing and management and a minor in psychology. As a freelancer, she produced creative brand experiences in both NYC and Berlin for companies like: Live Grey, Bumble, Lunette, and The Lollapalooza Festival. With an interest in music and culture, she co-founded the “Couch Sessions” in 2019 as an opportunity to introduce new bands and leverage small venues in Berlin.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Carmen Alarco
Carmen holds a B.A. in Communication for Development from the Catholic University of Peru. As a social communicator, she enjoys researching and empathizing with people from other cultures. She’s a passionate dancer and loves different expressions of art, such as music and visual design.
Diana Linares
Diana's passion for travel has led her to work in tourism for most of her life. Recently, she has decided to shift radically to join the lab's team. She loves spending time with her family, especially with her nephews and meeting new places and cultures.
Chato
Chato, a self-made pet, holds a B.A. degree from the University of Life. He loves exploring Manuel Arrisueño Park in La Victoria. He believes in the restorative power of a daycare routine, with bath bombs and scents. He owns his own life, but he is generous and allows kind-hearted humans, like Jackie, to help him with his elderly care routine.
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for all the regions of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Jazmin Rodriguez
Jazmin holds a B.A. in Accountancy and specialty in taxes from Universidad de Lima. She loves visiting new restaurants, travel every year and takes different dance classes.
Thalia Rondon
Thalia holds a BFA in Integrated Design from Parsons School of Design. Her drive to promote innovation in culture and education led her to co-found Koshi Studio, a social enterprise that facilitates artisan-designer collaborations. She is an avid autodidact, who is always trying to acquire new skills, from film photography and ceramics, to crossword puzzles and vegan cooking.
Celina Finckenstein
Celina is German-Peruvian and holds a M.A. in International Relations from the University of Edinburgh. She previously worked at Ipsos, Insitum & Fjord.
Juan Carlos
Juan Carlos graduated in administration and finance at the Technological University of Peru. On his last trip to Mexico, he realized the direction he will take with his professional life, which is to focus on social projects and innovation to make a difference in our country. One of his fascinations is manual art and making murals with significant messages.
Fernando Ma
Fernando holds a Master in Business Administration, Innovation and Technology Management from Waseda University in Tokyo. He has spent the last 10 years developing digital products in multiple industries and organizations. He’s passionate about learning in all its forms, but mostly through traveling and getting in contact with new people. He’s also a foodie, an avid gamer and anime fan.
Maria Alejandra Campos
Maria Alejandra has an eclectic career. She studied Political Science, worked for many years leading social research and corporate reputation studies, directed the political section of a newspaper and today leads the research practice of La Victoria Lab. She is co-founder of Tinta, a startup focused on independent journalism.
Alejandra Rizo Patron
Alejandra studied business administration at Universidad del Pacifico. After working for different industries in the human resources area, she decided to study a postgraduate degree in human resources innovation in Barcelona. She loves to travel, no destination is too far for her and in her free time she likes to enjoy a good book or series.
Cinthia Witcht
Cinthia is a business undergrad who, after years of working for mass consumer companies, found her purpose in education and never looked back. She has a master’s in education from Harvard and partakes in several projects with social impact. Cin also focuses on her entrepreneurship, raising her cat, and traveling.
Cristina Trujillo
Cristina holds a B.A. in Media Studies from the PUCP. Her motivation to work promoting quality educational content for the little ones led her to work on the first state channel for children for around 4 years. She has two parallel lives, one where she is part time makeup artist and the other where she lives trying to be a powerlifter.
MariaGracia Cassana
María Gracia has a B.A. in Communication Sciences from the University of Lima. She is a firm believer of the great positive impact we can generate from any space/place we are in, and that is the perspective she tries to bring on a daily basis. In her free time, she likes to read, spend time with her family, enjoy a good conversation and is always looking for excuses to eat great, new food, or just great food.
Fiorella Diez
Spanish with Peruvian roots, Fio holds a Master in Conferences and Events Organization in Seville. She has worked around the globe: in Spain, the United States, Switzerland, England and in Peru for the last 7 years. She loves to hang out with her family and friends, around a table full of food and is an avid traveller who enjoys sharing tips and recommendations she picks up along the way.
Daniela Arévalo
Dani holds a B.S. in Molecular Biology from Cayetano University. She changed her career path to interact more with people, leading the operations and experience design at the Lab, and is now in charge of creating a world class innovation festival every year. Outside of working hours, she's usually touring the world on her motorcycle and doing all sorts of adventure sports.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Alvaro Gonzales del Valle
Alvaro is an architect graduated from the Catholic University of Peru, who is also actively developing himself as a musician. He is passionate about arts, design, human behavior, and all things related. Always keen to talk about topics that blend eastern philosophy and western productivity in the mix.
Cayetana Lolas
Cayetana holds a Bachelor of Science from NYU Stern School of Business with a double major in marketing and management and a minor in psychology. As a freelancer, she produced creative brand experiences in both NYC and Berlin for companies like: Live Grey, Bumble, Lunette, and The Lollapalooza Festival. With an interest in music and culture, she co-founded the “Couch Sessions” in 2019 as an opportunity to introduce new bands and leverage small venues in Berlin.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Carmen Alarco
Carmen holds a B.A. in Communication for Development from the Catholic University of Peru. As a social communicator, she enjoys researching and empathizing with people from other cultures. She’s a passionate dancer and loves different expressions of art, such as music and visual design.
Diana Linares
Diana's passion for travel has led her to work in tourism for most of her life. Recently, she has decided to shift radically to join the lab's team. She loves spending time with her family, especially with her nephews and meeting new places and cultures.
Chato
Chato, a self-made pet, holds a B.A. degree from the University of Life. He loves exploring Manuel Arrisueño Park in La Victoria. He believes in the restorative power of a daycare routine, with bath bombs and scents. He owns his own life, but he is generous and allows kind-hearted humans, like Jackie, to help him with his elderly care routine.
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for all the regions of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Jazmin Rodriguez
Jazmin holds a B.A. in Accountancy and specialty in taxes from Universidad de Lima. She loves visiting new restaurants, travel every year and takes different dance classes.
Thalia Rondon
Thalia holds a BFA in Integrated Design from Parsons School of Design. Her drive to promote innovation in culture and education led her to co-found Koshi Studio, a social enterprise that facilitates artisan-designer collaborations. She is an avid autodidact, who is always trying to acquire new skills, from film photography and ceramics, to crossword puzzles and vegan cooking.
Celina Finckenstein
Celina is German-Peruvian and holds a M.A. in International Relations from the University of Edinburgh. She previously worked at Ipsos, Insitum & Fjord.
Juan Carlos
Juan Carlos graduated in administration and finance at the Technological University of Peru. On his last trip to Mexico, he realized the direction he will take with his professional life, which is to focus on social projects and innovation to make a difference in our country. One of his fascinations is manual art and making murals with significant messages.
Fernando Ma
Fernando holds a Master in Business Administration, Innovation and Technology Management from Waseda University in Tokyo. He has spent the last 10 years developing digital products in multiple industries and organizations. He’s passionate about learning in all its forms, but mostly through traveling and getting in contact with new people. He’s also a foodie, an avid gamer and anime fan.
Maria Alejandra Campos
Maria Alejandra has an eclectic career. She studied Political Science, worked for many years leading social research and corporate reputation studies, directed the political section of a newspaper and today leads the research practice of La Victoria Lab. She is co-founder of Tinta, a startup focused on independent journalism.
Alejandra Rizo Patron
Alejandra studied business administration at Universidad del Pacifico. After working for different industries in the human resources area, she decided to study a postgraduate degree in human resources innovation in Barcelona. She loves to travel, no destination is too far for her and in her free time she likes to enjoy a good book or series.
Cinthia Witcht
Cinthia is a business undergrad who, after years of working for mass consumer companies, found her purpose in education and never looked back. She has a master’s in education from Harvard and partakes in several projects with social impact. Cin also focuses on her entrepreneurship, raising her cat, and traveling.
Cristina Trujillo
Cristina holds a B.A. in Media Studies from the PUCP. Her motivation to work promoting quality educational content for the little ones led her to work on the first state channel for children for around 4 years. She has two parallel lives, one where she is part time makeup artist and the other where she lives trying to be a powerlifter.
MariaGracia Cassana
María Gracia has a B.A. in Communication Sciences from the University of Lima. She is a firm believer of the great positive impact we can generate from any space/place we are in, and that is the perspective she tries to bring on a daily basis. In her free time, she likes to read, spend time with her family, enjoy a good conversation and is always looking for excuses to eat great, new food, or just great food.
Intercorp’s success in boosting the middle class in Peru depended on the thoughtful design of many artifacts. These carefully designed interventions have made the social transformation of Peru a real possibility rather than an idealistic aspiration.
Here is an example of an organisation that did something very quickly. They built this lab in under a year, that is now having a dramatic effect across one of the biggest companies in South America - Tim Brown
In this film, you'll meet the visionary leaders of Grupo Intercorp, who imagined a better future for the people of Peru.Together with IDEO, Intercorp has spent the last 10 years bringing innovation to education, healthcare, banking, and retail, to make that future a reality.
Featured on
Fiorella Diez
Spanish with Peruvian roots, Fio holds a Master in Conferences and Events Organization in Seville. She has worked around the globe: in Spain, the United States, Switzerland, England and in Peru for the last 7 years. She loves to hang out with her family and friends, around a table full of food and is an avid traveller who enjoys sharing tips and recommendations she picks up along the way.
Daniela Arévalo
Dani holds a B.S. in Molecular Biology from Cayetano University. She changed her career path to interact more with people, leading the operations and experience design at the Lab, and is now in charge of creating a world class innovation festival every year. Outside of working hours, she's usually touring the world on her motorcycle and doing all sorts of adventure sports.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Alvaro Gonzales del Valle
Alvaro is an architect graduated from the Catholic University of Peru, who is also actively developing himself as a musician. He is passionate about arts, design, human behavior, and all things related. Always keen to talk about topics that blend eastern philosophy and western productivity in the mix.
Cayetana Lolas
Cayetana holds a Bachelor of Science from NYU Stern School of Business with a double major in marketing and management and a minor in psychology. As a freelancer, she produced creative brand experiences in both NYC and Berlin for companies like: Live Grey, Bumble, Lunette, and The Lollapalooza Festival. With an interest in music and culture, she co-founded the “Couch Sessions” in 2019 as an opportunity to introduce new bands and leverage small venues in Berlin.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Carmen Alarco
Carmen holds a B.A. in Communication for Development from the Catholic University of Peru. As a social communicator, she enjoys researching and empathizing with people from other cultures. She’s a passionate dancer and loves different expressions of art, such as music and visual design.
Diana Linares
Diana's passion for travel has led her to work in tourism for most of her life. Recently, she has decided to shift radically to join the lab's team. She loves spending time with her family, especially with her nephews and meeting new places and cultures.
Chato
Chato, a self-made pet, holds a B.A. degree from the University of Life. He loves exploring Manuel Arrisueño Park in La Victoria. He believes in the restorative power of a daycare routine, with bath bombs and scents. He owns his own life, but he is generous and allows kind-hearted humans, like Jackie, to help him with his elderly care routine.
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for all the regions of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Jazmin Rodriguez
Jazmin holds a B.A. in Accountancy and specialty in taxes from Universidad de Lima. She loves visiting new restaurants, travel every year and takes different dance classes.
Thalia Rondon
Thalia holds a BFA in Integrated Design from Parsons School of Design. Her drive to promote innovation in culture and education led her to co-found Koshi Studio, a social enterprise that facilitates artisan-designer collaborations. She is an avid autodidact, who is always trying to acquire new skills, from film photography and ceramics, to crossword puzzles and vegan cooking.
Celina Finckenstein
Celina is German-Peruvian and holds a M.A. in International Relations from the University of Edinburgh. She previously worked at Ipsos, Insitum & Fjord.
Juan Carlos
Juan Carlos graduated in administration and finance at the Technological University of Peru. On his last trip to Mexico, he realized the direction he will take with his professional life, which is to focus on social projects and innovation to make a difference in our country. One of his fascinations is manual art and making murals with significant messages.
Fernando Ma
Fernando holds a Master in Business Administration, Innovation and Technology Management from Waseda University in Tokyo. He has spent the last 10 years developing digital products in multiple industries and organizations. He’s passionate about learning in all its forms, but mostly through traveling and getting in contact with new people. He’s also a foodie, an avid gamer and anime fan.
Maria Alejandra Campos
Maria Alejandra has an eclectic career. She studied Political Science, worked for many years leading social research and corporate reputation studies, directed the political section of a newspaper and today leads the research practice of La Victoria Lab. She is co-founder of Tinta, a startup focused on independent journalism.
Alejandra Rizo Patron
Alejandra studied business administration at Universidad del Pacifico. After working for different industries in the human resources area, she decided to study a postgraduate degree in human resources innovation in Barcelona. She loves to travel, no destination is too far for her and in her free time she likes to enjoy a good book or series.
Cinthia Witcht
Cinthia is a business undergrad who, after years of working for mass consumer companies, found her purpose in education and never looked back. She has a master’s in education from Harvard and partakes in several projects with social impact. Cin also focuses on her entrepreneurship, raising her cat, and traveling.
Cristina Trujillo
Cristina holds a B.A. in Media Studies from the PUCP. Her motivation to work promoting quality educational content for the little ones led her to work on the first state channel for children for around 4 years. She has two parallel lives, one where she is part time makeup artist and the other where she lives trying to be a powerlifter.
MariaGracia Cassana
María Gracia has a B.A. in Communication Sciences from the University of Lima. She is a firm believer of the great positive impact we can generate from any space/place we are in, and that is the perspective she tries to bring on a daily basis. In her free time, she likes to read, spend time with her family, enjoy a good conversation and is always looking for excuses to eat great, new food, or just great food.
We have spent the last decade bringing innovation to education, health care, banking, and retail, creating a better future for the people of Peru.