We focus our energy on creating new ventures from scratch, transforming our ecosystem of Intercorp companies, inspiring our business leaders, and exploring the recently possible.
CREATING
How might we provide high quality and accessible healthcare services for Peru’s emerging middle class?
CREATING
How might we provide high quality and accessible healthcare services for Peru’s emerging middle class?
TRANSFORMING
We sparked a movement of self-disruption within massive organizations.
TRANSFORMING
We sparked a movement of self-disruption within massive organizations.
INSPIRING
We put together the largest innovation festival in Latin America.
INSPIRING
We put together the largest innovation festival in Latin America.
EXPLORING
We embed ourselves in the lives of Peruvian families to understand their aspirations and needs.
EXPLORING
We embed ourselves in the lives of Peruvian families to understand their aspirations and needs.
multidisciplinary team
We’re an energetic group of anthropologists, architects, philosophers and entrepreneurs working side by side with IDEO residents in Peru.
Fiorella Diez
Spanish with Peruvian roots, Fio holds a Master in Conferences and Events Organization in Seville. She has worked around the globe: in Spain, the United States, Switzerland, England and in Peru for the last 7 years. She loves to hang out with her family and friends, around a table full of food and is an avid traveller who enjoys sharing tips and recommendations she picks up along the way.
Hernán Carranza
Hernán is the founder and director of La Victoria Lab, and serves as Intercorp’s Chief Innovation Officer. He graduated from Universidad del Pacífico and earned his master’s degree from New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Arévalo
Daniela holds a B.S. in Molecular Biology from the Universidad Peruana Cayetano Heredia. She changed her career path to engage more with people, and is now in charge of creating an amazing work environment for the team at the lab.
Luis Cilimingras
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. In 2015, he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Oscar Malaspina
Oscar holds a master’s degree in Architecture in Urban Design from Harvard. He also works as adjunct professor at the Catholic University of Peru. Previously, Oscar has worked as an architect at Barclay&Crousse, as a consultant for the World Bank, and as part of the MIT Urban Risk Lab.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Alvaro Gonzales del Valle
Alvaro is an architect graduated from the Catholic University of Peru, who is also actively developing himself as a musician. He is passionate about arts, design, human behavior, and all things related. Always keen to talk about topics that blend eastern philosophy and western productivity in the mix.
Nicolás Vargas
Nicolás is a linguist from the Catholic University of Peru. His work has focused on education, researching literacy practices and exploring digital learning. As a son of rural migrants, he continues his journey to always uncertain futures.
Lucía Valencia-Dongo
Lucía holds a B.A. in Business from Universidad del Pacífico. As a social entrepreneur, she enjoys exploring the intersection of business, tech and design as a way to create impact. She is also a co-founder of an e-commerce venture for socially conscious brands, an enterprise for which she was recognized by MIT as an Innovator Under 35.
Eduardo Marisca
Eduardo holds a B.A. in Philosophy from the Catholic University of Peru and an M.S. in Comparative Media Studies from MIT.
Jimena Salinas
Jimena holds a B.A. in Communications from Universidad de Lima. With an interest in design and visual language, she has previously worked curating and managing exhibitions, workshops and conferences to promote visual culture at the Latin American Design Festival.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Christian Bedón
Christian is an Informatic Engineer from the Catholic University of Peru. He has been working in software development for the past four years, and he is really passionate about technology and the ways it can be used to enhance people’s lives. Also, he loves spending his spare time with family and friends playing board games.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Pedro Melian
Pedro is sociologist with an MBA from IE Business School. He has moved between shopping mall development, digital consulting, and now helps new digital initiatives come to light. He is currently exploring how play and fun can help solve problems and create lasting impact. If you want to know about Real Madrid or places to eat in Lima, he's your man.
Nia Rodriguez
Nia holds a B.A. in Political Science with a Minor in Business Foundations & Corporate Entrepreneurship from the University of Houston. She has previous experience in Business Aviation, Fashion, Social Entrepreneurship & Education. In her free time, she enjoys being a Huarique Explorer & curating Spotify playlists for every random moment in her life.
Carmen Alarco
Carmen holds a B.A. in Communication for Development from the Catholic University of Peru. As a social communicator, she enjoys researching and empathizing with people from other cultures. She’s a passionate dancer and loves different expressions of art, such as music and visual design.
Diana Linares
Diana's passion for travel has led her to work in tourism for most of her life. Recently, she has decided to shift radically to join the lab's team. She loves spending time with her family, especially with her nephews and meeting new places and cultures.
Karina Pastor
Karina holds a B.A. in Advertising from the Catholic University of Peru, She is interested in visual art. Kary is the host of CreativeMornings Lima, a breakfast lecture series for the creative community and is the co-founder of Psyche Studio, an independent design brand.
Jackie Solari
Jackie holds a B.A. in Communications. She owns a catering company where she is in charge of corporate and personal events and is mother of Joaquín. In her free time, she enjoys practicing yoga and introducing Joaquín to new places.
Maria Paula Brito
Paula holds a master’s degree in Media and Communications from the London School of Economics and a B.A. in Political Science from the Catholic University of Peru. She’s an avid researcher, passionate about human behavior.
Camille Chouan
Camille is from France and has a Master's of International Business from Sciences Po Paris and FGV Business School of São Paolo. With a background in strategy consulting and almost a decade in Latin America, Camille is passionate about supporting innovation and high-impact ventures in emerging markets.
Chato
Chato, a self-made pet, holds a B.A. degree from the University of Life. He loves exploring Manuel Arrisueño Park in La Victoria. He believes in the restorative power of a daycare routine, with bath bombs and scents. He owns his own life, but he is generous and allows kind-hearted humans, like Jackie, to help him with his elderly care routine.
Toño Jimeno
Toño is an MBA graduate turned into a design practitioner after working and leading the LATAM’s operations for Designit, a global design consultancy firm. He’s been helping companies from diverse sectors on new-venture creation and business design challenges since 2014, but the most importantly: he’s a passionate runner and loves hanging out with Mari & Emi
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for all the regions of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Jose Huertas
Jose studies Business Management at Universidad San Ignacio de Loyola. He has recently discovered a passion for Visual Storytelling, which leads him to spend most of his spare time searching for more knowledge about Photography and Filmmaking in order to learn and grow on such craft.
Jazmin Rodriguez
Jazmin holds a B.A. in Accountancy and specialty in taxes from Universidad de Lima. She loves visiting new restaurants, travel every year and takes different dance classes.
Kaori Sakaguchi
Kaori is a designer graduated from the Catholic University of Peru. Her previous work has focused on rethinking digital products and services in the insurance industry. She has a keen interest in exploring and expressing through activities that involve creating with her own hands: she loves drawing, cooking (and eating!) and doing ceramics.
Santiago Sotoca
Santi is a publicist graduated from the Complutense University of Madrid, but his real passion is drawing and illustration. He has more than ten years of experience in designing solutions (both physical and digital) for different industries and markets in Spain, Colombia and Peru. Almost everything he knows about design he has learned it in a self-taught way. He loves to talk about pop culture, worldbuilding and fiction design, and Japan.
Karla Ruiz
Karla holds a B.A in Political Science with a concentration in Middle Eastern Studies from St. Olaf College. She is a proud citizen of Piura who has lived in Singapore, the USA, Jordan and India. She is passionate about human rights, education and immigration. Karla loves reading, traveling, dancing and she is a firm believer in the healing power of taking naps.
Marcelo Graña
Marcelo holds a Masters in Creative Writing from Columbia University and a B.A in English and Spanish Literature from the University of California. He is passionate about film, language, travel, and that which brings us all together: food. Marcelo has contributed to various publications including Forbes, Buzzfeed, and People Magazine. He is currently at work on his first novel.
Alessandra Ponce
Alessandra studied Business Administration at Universidad del Pacífico. Her interest in human centered design and generating impact through her work, led her to move from her banking career to lead a project that aimed to provide banking access to peruvian's small businesses, and help them achieve their goals. She's a food lover, always looking for an excuse to find new flavours.
Fiorella Diez
Spanish with Peruvian roots, Fio holds a Master in Conferences and Events Organization in Seville. She has worked around the globe: in Spain, the United States, Switzerland, England and in Peru for the last 7 years. She loves to hang out with her family and friends, around a table full of food and is an avid traveller who enjoys sharing tips and recommendations she picks up along the way.
Hernán Carranza
Hernán is the founder and director of La Victoria Lab, and serves as Intercorp’s Chief Innovation Officer. He graduated from Universidad del Pacífico and earned his master’s degree from New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Arévalo
Daniela holds a B.S. in Molecular Biology from the Universidad Peruana Cayetano Heredia. She changed her career path to engage more with people, and is now in charge of creating an amazing work environment for the team at the lab.
Luis Cilimingras
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. In 2015, he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Oscar Malaspina
Oscar holds a master’s degree in Architecture in Urban Design from Harvard. He also works as adjunct professor at the Catholic University of Peru. Previously, Oscar has worked as an architect at Barclay&Crousse, as a consultant for the World Bank, and as part of the MIT Urban Risk Lab.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Alvaro Gonzales del Valle
Alvaro is an architect graduated from the Catholic University of Peru, who is also actively developing himself as a musician. He is passionate about arts, design, human behavior, and all things related. Always keen to talk about topics that blend eastern philosophy and western productivity in the mix.
Nicolás Vargas
Nicolás is a linguist from the Catholic University of Peru. His work has focused on education, researching literacy practices and exploring digital learning. As a son of rural migrants, he continues his journey to always uncertain futures.
Lucía Valencia-Dongo
Lucía holds a B.A. in Business from Universidad del Pacífico. As a social entrepreneur, she enjoys exploring the intersection of business, tech and design as a way to create impact. She is also a co-founder of an e-commerce venture for socially conscious brands, an enterprise for which she was recognized by MIT as an Innovator Under 35.
Eduardo Marisca
Eduardo holds a B.A. in Philosophy from the Catholic University of Peru and an M.S. in Comparative Media Studies from MIT.
Jimena Salinas
Jimena holds a B.A. in Communications from Universidad de Lima. With an interest in design and visual language, she has previously worked curating and managing exhibitions, workshops and conferences to promote visual culture at the Latin American Design Festival.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Christian Bedón
Christian is an Informatic Engineer from the Catholic University of Peru. He has been working in software development for the past four years, and he is really passionate about technology and the ways it can be used to enhance people’s lives. Also, he loves spending his spare time with family and friends playing board games.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Pedro Melian
Pedro is sociologist with an MBA from IE Business School. He has moved between shopping mall development, digital consulting, and now helps new digital initiatives come to light. He is currently exploring how play and fun can help solve problems and create lasting impact. If you want to know about Real Madrid or places to eat in Lima, he's your man.
Nia Rodriguez
Nia holds a B.A. in Political Science with a Minor in Business Foundations & Corporate Entrepreneurship from the University of Houston. She has previous experience in Business Aviation, Fashion, Social Entrepreneurship & Education. In her free time, she enjoys being a Huarique Explorer & curating Spotify playlists for every random moment in her life.
Carmen Alarco
Carmen holds a B.A. in Communication for Development from the Catholic University of Peru. As a social communicator, she enjoys researching and empathizing with people from other cultures. She’s a passionate dancer and loves different expressions of art, such as music and visual design.
Diana Linares
Diana's passion for travel has led her to work in tourism for most of her life. Recently, she has decided to shift radically to join the lab's team. She loves spending time with her family, especially with her nephews and meeting new places and cultures.
Karina Pastor
Karina holds a B.A. in Advertising from the Catholic University of Peru, She is interested in visual art. Kary is the host of CreativeMornings Lima, a breakfast lecture series for the creative community and is the co-founder of Psyche Studio, an independent design brand.
Jackie Solari
Jackie holds a B.A. in Communications. She owns a catering company where she is in charge of corporate and personal events and is mother of Joaquín. In her free time, she enjoys practicing yoga and introducing Joaquín to new places.
Maria Paula Brito
Paula holds a master’s degree in Media and Communications from the London School of Economics and a B.A. in Political Science from the Catholic University of Peru. She’s an avid researcher, passionate about human behavior.
Camille Chouan
Camille is from France and has a Master's of International Business from Sciences Po Paris and FGV Business School of São Paolo. With a background in strategy consulting and almost a decade in Latin America, Camille is passionate about supporting innovation and high-impact ventures in emerging markets.
Chato
Chato, a self-made pet, holds a B.A. degree from the University of Life. He loves exploring Manuel Arrisueño Park in La Victoria. He believes in the restorative power of a daycare routine, with bath bombs and scents. He owns his own life, but he is generous and allows kind-hearted humans, like Jackie, to help him with his elderly care routine.
Toño Jimeno
Toño is an MBA graduate turned into a design practitioner after working and leading the LATAM’s operations for Designit, a global design consultancy firm. He’s been helping companies from diverse sectors on new-venture creation and business design challenges since 2014, but the most importantly: he’s a passionate runner and loves hanging out with Mari & Emi
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for all the regions of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Jose Huertas
Jose studies Business Management at Universidad San Ignacio de Loyola. He has recently discovered a passion for Visual Storytelling, which leads him to spend most of his spare time searching for more knowledge about Photography and Filmmaking in order to learn and grow on such craft.
Jazmin Rodriguez
Jazmin holds a B.A. in Accountancy and specialty in taxes from Universidad de Lima. She loves visiting new restaurants, travel every year and takes different dance classes.
Kaori Sakaguchi
Kaori is a designer graduated from the Catholic University of Peru. Her previous work has focused on rethinking digital products and services in the insurance industry. She has a keen interest in exploring and expressing through activities that involve creating with her own hands: she loves drawing, cooking (and eating!) and doing ceramics.
Santiago Sotoca
Santi is a publicist graduated from the Complutense University of Madrid, but his real passion is drawing and illustration. He has more than ten years of experience in designing solutions (both physical and digital) for different industries and markets in Spain, Colombia and Peru. Almost everything he knows about design he has learned it in a self-taught way. He loves to talk about pop culture, worldbuilding and fiction design, and Japan.
Karla Ruiz
Karla holds a B.A in Political Science with a concentration in Middle Eastern Studies from St. Olaf College. She is a proud citizen of Piura who has lived in Singapore, the USA, Jordan and India. She is passionate about human rights, education and immigration. Karla loves reading, traveling, dancing and she is a firm believer in the healing power of taking naps.
Marcelo Graña
Marcelo holds a Masters in Creative Writing from Columbia University and a B.A in English and Spanish Literature from the University of California. He is passionate about film, language, travel, and that which brings us all together: food. Marcelo has contributed to various publications including Forbes, Buzzfeed, and People Magazine. He is currently at work on his first novel.
Alessandra Ponce
Alessandra studied Business Administration at Universidad del Pacífico. Her interest in human centered design and generating impact through her work, led her to move from her banking career to lead a project that aimed to provide banking access to peruvian's small businesses, and help them achieve their goals. She's a food lover, always looking for an excuse to find new flavours.
Intercorp’s success in boosting the middle class in Peru depended on the thoughtful design of many artifacts. These carefully designed interventions have made the social transformation of Peru a real possibility rather than an idealistic aspiration.
Here is an example of an organisation that did something very quickly. They built this lab in under a year, that is now having a dramatic effect across one of the biggest companies in South America - Tim Brown
The Lab's ventures range from mindset-changing initiatives, such as curating Peru's largest innovation festival, to deeply transformative endeavours targeted at reinventing the core value propositions of Intercorp's insurance, drugstores, and medical services. It envisions massive cross-organizational transformation.
Featured on
Fiorella Diez
Spanish with Peruvian roots, Fio holds a Master in Conferences and Events Organization in Seville. She has worked around the globe: in Spain, the United States, Switzerland, England and in Peru for the last 7 years. She loves to hang out with her family and friends, around a table full of food and is an avid traveller who enjoys sharing tips and recommendations she picks up along the way.
Hernán Carranza
Hernán is the founder and director of La Victoria Lab, and serves as Intercorp’s Chief Innovation Officer. He graduated from Universidad del Pacífico and earned his master’s degree from New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Arévalo
Daniela holds a B.S. in Molecular Biology from the Universidad Peruana Cayetano Heredia. She changed her career path to engage more with people, and is now in charge of creating an amazing work environment for the team at the lab.
Luis Cilimingras
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. In 2015, he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Oscar Malaspina
Oscar holds a master’s degree in Architecture in Urban Design from Harvard. He also works as adjunct professor at the Catholic University of Peru. Previously, Oscar has worked as an architect at Barclay&Crousse, as a consultant for the World Bank, and as part of the MIT Urban Risk Lab.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Alvaro Gonzales del Valle
Alvaro is an architect graduated from the Catholic University of Peru, who is also actively developing himself as a musician. He is passionate about arts, design, human behavior, and all things related. Always keen to talk about topics that blend eastern philosophy and western productivity in the mix.
Nicolás Vargas
Nicolás is a linguist from the Catholic University of Peru. His work has focused on education, researching literacy practices and exploring digital learning. As a son of rural migrants, he continues his journey to always uncertain futures.
Lucía Valencia-Dongo
Lucía holds a B.A. in Business from Universidad del Pacífico. As a social entrepreneur, she enjoys exploring the intersection of business, tech and design as a way to create impact. She is also a co-founder of an e-commerce venture for socially conscious brands, an enterprise for which she was recognized by MIT as an Innovator Under 35.
Eduardo Marisca
Eduardo holds a B.A. in Philosophy from the Catholic University of Peru and an M.S. in Comparative Media Studies from MIT.
Jimena Salinas
Jimena holds a B.A. in Communications from Universidad de Lima. With an interest in design and visual language, she has previously worked curating and managing exhibitions, workshops and conferences to promote visual culture at the Latin American Design Festival.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Daniela Chong
Daniela holds a B.A. in Architecture from the Catholic University of Peru. She enjoys exploring the interaction between the built environment and human behavior, and especially studying how people inhabit and appropriate spaces. Dani is also co-founder of SOMA, an emerging architecture studio exploring the future of design and construction in Lima.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Christian Bedón
Christian is an Informatic Engineer from the Catholic University of Peru. He has been working in software development for the past four years, and he is really passionate about technology and the ways it can be used to enhance people’s lives. Also, he loves spending his spare time with family and friends playing board games.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Pedro Melian
Pedro is sociologist with an MBA from IE Business School. He has moved between shopping mall development, digital consulting, and now helps new digital initiatives come to light. He is currently exploring how play and fun can help solve problems and create lasting impact. If you want to know about Real Madrid or places to eat in Lima, he's your man.
Nia Rodriguez
Nia holds a B.A. in Political Science with a Minor in Business Foundations & Corporate Entrepreneurship from the University of Houston. She has previous experience in Business Aviation, Fashion, Social Entrepreneurship & Education. In her free time, she enjoys being a Huarique Explorer & curating Spotify playlists for every random moment in her life.
Carmen Alarco
Carmen holds a B.A. in Communication for Development from the Catholic University of Peru. As a social communicator, she enjoys researching and empathizing with people from other cultures. She’s a passionate dancer and loves different expressions of art, such as music and visual design.
Diana Linares
Diana's passion for travel has led her to work in tourism for most of her life. Recently, she has decided to shift radically to join the lab's team. She loves spending time with her family, especially with her nephews and meeting new places and cultures.
Karina Pastor
Karina holds a B.A. in Advertising from the Catholic University of Peru, She is interested in visual art. Kary is the host of CreativeMornings Lima, a breakfast lecture series for the creative community and is the co-founder of Psyche Studio, an independent design brand.
Jackie Solari
Jackie holds a B.A. in Communications. She owns a catering company where she is in charge of corporate and personal events and is mother of Joaquín. In her free time, she enjoys practicing yoga and introducing Joaquín to new places.
Maria Paula Brito
Paula holds a master’s degree in Media and Communications from the London School of Economics and a B.A. in Political Science from the Catholic University of Peru. She’s an avid researcher, passionate about human behavior.
Camille Chouan
Camille is from France and has a Master's of International Business from Sciences Po Paris and FGV Business School of São Paolo. With a background in strategy consulting and almost a decade in Latin America, Camille is passionate about supporting innovation and high-impact ventures in emerging markets.
Chato
Chato, a self-made pet, holds a B.A. degree from the University of Life. He loves exploring Manuel Arrisueño Park in La Victoria. He believes in the restorative power of a daycare routine, with bath bombs and scents. He owns his own life, but he is generous and allows kind-hearted humans, like Jackie, to help him with his elderly care routine.
Toño Jimeno
Toño is an MBA graduate turned into a design practitioner after working and leading the LATAM’s operations for Designit, a global design consultancy firm. He’s been helping companies from diverse sectors on new-venture creation and business design challenges since 2014, but the most importantly: he’s a passionate runner and loves hanging out with Mari & Emi
block-azul
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for all the regions of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Jose Huertas
Jose studies Business Management at Universidad San Ignacio de Loyola. He has recently discovered a passion for Visual Storytelling, which leads him to spend most of his spare time searching for more knowledge about Photography and Filmmaking in order to learn and grow on such craft.
Jazmin Rodriguez
Jazmin holds a B.A. in Accountancy and specialty in taxes from Universidad de Lima. She loves visiting new restaurants, travel every year and takes different dance classes.
Kaori Sakaguchi
Kaori is a designer graduated from the Catholic University of Peru. Her previous work has focused on rethinking digital products and services in the insurance industry. She has a keen interest in exploring and expressing through activities that involve creating with her own hands: she loves drawing, cooking (and eating!) and doing ceramics.
Santiago Sotoca
Santi is a publicist graduated from the Complutense University of Madrid, but his real passion is drawing and illustration. He has more than ten years of experience in designing solutions (both physical and digital) for different industries and markets in Spain, Colombia and Peru. Almost everything he knows about design he has learned it in a self-taught way. He loves to talk about pop culture, worldbuilding and fiction design, and Japan.
Karla Ruiz
Karla holds a B.A in Political Science with a concentration in Middle Eastern Studies from St. Olaf College. She is a proud citizen of Piura who has lived in Singapore, the USA, Jordan and India. She is passionate about human rights, education and immigration. Karla loves reading, traveling, dancing and she is a firm believer in the healing power of taking naps.
Marcelo Graña
Marcelo holds a Masters in Creative Writing from Columbia University and a B.A in English and Spanish Literature from the University of California. He is passionate about film, language, travel, and that which brings us all together: food. Marcelo has contributed to various publications including Forbes, Buzzfeed, and People Magazine. He is currently at work on his first novel.
Alessandra Ponce
Alessandra studied Business Administration at Universidad del Pacífico. Her interest in human centered design and generating impact through her work, led her to move from her banking career to lead a project that aimed to provide banking access to peruvian's small businesses, and help them achieve their goals. She's a food lover, always looking for an excuse to find new flavours.