We focus our energy on creating new ventures from scratch, transforming our ecosystem of Intercorp companies, inspiring our business leaders, and exploring the recently possible.
CREATING
We designed an accessible, scalable and high-quality system of schools.
CREATING
We designed an accessible, scalable and high-quality system of schools.
TRANSFORMING
We created a low-cost, scalable and adaptable drugstore experience.
TRANSFORMING
We created a low-cost, scalable and adaptable drugstore experience.
INSPIRING
We put together the largest innovation festival in Latin America.
INSPIRING
We put together the largest innovation festival in Latin America.
EXPLORING
We embed ourselves in the lives of Peruvian families to understand their aspirations and needs.
EXPLORING
We embed ourselves in the lives of Peruvian families to understand their aspirations and needs.
multidisciplinary team
We’re an energetic group of anthropologists, architects, philosophers and entrepreneurs working side by side with IDEO residents in Peru.
Fiorella Belli
Fiorella holds a B.A. in Anthropology from the Catholic University of Peru, and has led interdisciplinary research into developing innovations for the Peruvian Amazon and indigenous populations.
Hernán Carranza
Hernán is the founder and director of La Victoria Lab, and serves as Intercorp’s Chief Innovation Officer. He graduated from Universidad del Pacífico and earned his master’s degree from New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Arévalo
Daniela holds a B.S. in Molecular Biology from the Universidad Peruana Cayetano Heredia. She changed her career path to engage more with people, and is now in charge of creating an amazing work environment for the team at the lab.
Luis Cilimingras
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. In 2015, he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Oscar Malaspina
Oscar holds a master’s degree in Architecture in Urban Design from Harvard. He also works as adjunct professor at the Catholic University of Peru. Previously, Oscar has worked as an architect at Barclay&Crousse, as a consultant for the World Bank, and as part of the MIT Urban Risk Lab.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Lucas Stiglich
Lucas holds a B.A. in Economics from Universidad del Pacífico. He has previously worked researching social policy at Instituto de Estudios Peruanos and advising companies at APOYO Consultoría. In addition to working at La Victoria Lab, he plays music and runs a collective record label.
Lucía Valencia-Dongo
Lucía holds a B.A. in Business from Universidad del Pacífico. As a social entrepreneur, she enjoys exploring the intersection of business, tech and design as a way to create impact. She is also a co-founder of an e-commerce venture for socially conscious brands, an enterprise for which she was recognized by MIT as an Innovator Under 35.
Eduardo Marisca
Eduardo holds a B.A. in Philosophy from the Catholic University of Peru and an M.S. in Comparative Media Studies from MIT.
Jimena Salinas
Jimena holds a B.A. in Communications from Universidad de Lima. With an interest in design and visual language, she has previously worked curating and managing exhibitions, workshops and conferences to promote visual culture at the Latin American Design Festival.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Daniela Chong
Daniela holds a B.A. in Architecture from the Catholic University of Peru. She enjoys exploring the interaction between the built environment and human behavior, and especially studying how people inhabit and appropriate spaces. Dani is also co-founder of SOMA, an emerging architecture studio exploring the future of design and construction in Lima.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Peter Hyer
As a Portfolio Director from IDEO San Francisco, Peter guides content and leads relationships that push the edges of media and technology. He takes a dynamic ecosystem approach to designing holistic experiences, developing emerging technologies, and driving change in creative organizations.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Pedro Melian
Pedro is sociologist with an MBA from IE Business School. He has moved between shopping mall development, digital consulting, and now helps new digital initiatives come to light. He is currently exploring how play and fun can help solve problems and create lasting impact. If you want to know about Real Madrid or places to eat in Lima, he's your man.
Valeria Tapia
Valeria holds a B.A. in Industrial Design from the Catholic University of Peru. Her previous work led her to design a wide range of objects, from toys to wheelchairs. She currently focuses on service and experience design, exploring the digital world.
Kuri Matayoshi
Kuri holds a B.A. in Graphic Design from the Catholic University of Peru. She has taken part in projects that revalue local and cultural identity. Kuri enjoys generating solutions and experiences that emotionally connect with people.
Karina Pastor
Karina holds a B.A. in Advertising from the Catholic University of Peru, She is interested in visual art. Kary is the host of CreativeMornings Lima, a breakfast lecture series for the creative community and is the co-founder of Psyche Studio, an independent design brand.
Jackie Solari
Jackie holds a B.A. in Communications. She owns a catering company where she is in charge of corporate and personal events and is mother of Joaquín. In her free time, she enjoys practicing yoga and introducing Joaquín to new places.
Castor Vera
Cástor is a graphic designer from Toulouse Lautrec Institute with a specialization in Branding. As a consultant, his dream is to design brands that become a positive part of people’s lives. He is founder and director of Sentido, a branding and graphic design studio.
Camille Chouan
Camille is from France and has a Master's of International Business from Sciences Po Paris and FGV Business School of São Paolo. With a background in strategy consulting and almost a decade in Latin America, Camille is passionate about supporting innovation and high-impact ventures in emerging markets.
Ana Carrillo
Ana holds a B.A. in Law from Universidad de Navarra and has worked for hi-tech companies in the Americas and EMEA. She enjoys contributing to the growth of people through organizational development.
Marlene Vega
Marlene holds a B.A. in Anthropology from the Catholic University of Peru. She has worked in the private sector in the design of studies involving peasant communities and indigenous populations. She is mother of Maia and likes to travel and getting to know different cultures. She is looking for new and creative ways to generate impact.
Francesca Dasso
Francesca holds a double BA from Brown University and an MFA from Ryerson University. She is a new media artist working in the intersection between experimental documentary and installation art. Francesca seeks to create works that raise awareness about our relationship with the virtual and physical environments.
Sergio Moreno
After pursuing a career in Advertising in Buenos Aires, Sergio's journey brought him back to Peru after living 10 years abroad. He has a strong passion for technology and an entrepreneurial background. In his spare time, he likes to surf and kiteboard.
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for the Coast, the Andes and the Rainforest of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Fiorella Belli
Fiorella holds a B.A. in Anthropology from the Catholic University of Peru, and has led interdisciplinary research into developing innovations for the Peruvian Amazon and indigenous populations.
Hernán Carranza
Hernán is the founder and director of La Victoria Lab, and serves as Intercorp’s Chief Innovation Officer. He graduated from Universidad del Pacífico and earned his master’s degree from New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Arévalo
Daniela holds a B.S. in Molecular Biology from the Universidad Peruana Cayetano Heredia. She changed her career path to engage more with people, and is now in charge of creating an amazing work environment for the team at the lab.
Luis Cilimingras
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. In 2015, he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Oscar Malaspina
Oscar holds a master’s degree in Architecture in Urban Design from Harvard. He also works as adjunct professor at the Catholic University of Peru. Previously, Oscar has worked as an architect at Barclay&Crousse, as a consultant for the World Bank, and as part of the MIT Urban Risk Lab.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Lucas Stiglich
Lucas holds a B.A. in Economics from Universidad del Pacífico. He has previously worked researching social policy at Instituto de Estudios Peruanos and advising companies at APOYO Consultoría. In addition to working at La Victoria Lab, he plays music and runs a collective record label.
Lucía Valencia-Dongo
Lucía holds a B.A. in Business from Universidad del Pacífico. As a social entrepreneur, she enjoys exploring the intersection of business, tech and design as a way to create impact. She is also a co-founder of an e-commerce venture for socially conscious brands, an enterprise for which she was recognized by MIT as an Innovator Under 35.
Eduardo Marisca
Eduardo holds a B.A. in Philosophy from the Catholic University of Peru and an M.S. in Comparative Media Studies from MIT.
Jimena Salinas
Jimena holds a B.A. in Communications from Universidad de Lima. With an interest in design and visual language, she has previously worked curating and managing exhibitions, workshops and conferences to promote visual culture at the Latin American Design Festival.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Daniela Chong
Daniela holds a B.A. in Architecture from the Catholic University of Peru. She enjoys exploring the interaction between the built environment and human behavior, and especially studying how people inhabit and appropriate spaces. Dani is also co-founder of SOMA, an emerging architecture studio exploring the future of design and construction in Lima.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Peter Hyer
As a Portfolio Director from IDEO San Francisco, Peter guides content and leads relationships that push the edges of media and technology. He takes a dynamic ecosystem approach to designing holistic experiences, developing emerging technologies, and driving change in creative organizations.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Pedro Melian
Pedro is sociologist with an MBA from IE Business School. He has moved between shopping mall development, digital consulting, and now helps new digital initiatives come to light. He is currently exploring how play and fun can help solve problems and create lasting impact. If you want to know about Real Madrid or places to eat in Lima, he's your man.
Valeria Tapia
Valeria holds a B.A. in Industrial Design from the Catholic University of Peru. Her previous work led her to design a wide range of objects, from toys to wheelchairs. She currently focuses on service and experience design, exploring the digital world.
Kuri Matayoshi
Kuri holds a B.A. in Graphic Design from the Catholic University of Peru. She has taken part in projects that revalue local and cultural identity. Kuri enjoys generating solutions and experiences that emotionally connect with people.
Karina Pastor
Karina holds a B.A. in Advertising from the Catholic University of Peru, She is interested in visual art. Kary is the host of CreativeMornings Lima, a breakfast lecture series for the creative community and is the co-founder of Psyche Studio, an independent design brand.
Jackie Solari
Jackie holds a B.A. in Communications. She owns a catering company where she is in charge of corporate and personal events and is mother of Joaquín. In her free time, she enjoys practicing yoga and introducing Joaquín to new places.
Castor Vera
Cástor is a graphic designer from Toulouse Lautrec Institute with a specialization in Branding. As a consultant, his dream is to design brands that become a positive part of people’s lives. He is founder and director of Sentido, a branding and graphic design studio.
Camille Chouan
Camille is from France and has a Master's of International Business from Sciences Po Paris and FGV Business School of São Paolo. With a background in strategy consulting and almost a decade in Latin America, Camille is passionate about supporting innovation and high-impact ventures in emerging markets.
Ana Carrillo
Ana holds a B.A. in Law from Universidad de Navarra and has worked for hi-tech companies in the Americas and EMEA. She enjoys contributing to the growth of people through organizational development.
Marlene Vega
Marlene holds a B.A. in Anthropology from the Catholic University of Peru. She has worked in the private sector in the design of studies involving peasant communities and indigenous populations. She is mother of Maia and likes to travel and getting to know different cultures. She is looking for new and creative ways to generate impact.
Francesca Dasso
Francesca holds a double BA from Brown University and an MFA from Ryerson University. She is a new media artist working in the intersection between experimental documentary and installation art. Francesca seeks to create works that raise awareness about our relationship with the virtual and physical environments.
Sergio Moreno
After pursuing a career in Advertising in Buenos Aires, Sergio's journey brought him back to Peru after living 10 years abroad. He has a strong passion for technology and an entrepreneurial background. In his spare time, he likes to surf and kiteboard.
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for the Coast, the Andes and the Rainforest of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.
Design Researcher
You have a degree in Anthropology, Sociology, Political Science, Psychology, or similar.
Web Prototyper
You have at least 3 years experience of hands-on development, creating and scaling digital services.
Head of Tech
You have at least 5 years of experience in creating and scaling digital services to millions of users.
Head of Data
You have led data-driven initiatives and have a background in Business, Computer Science, Mathematics, or Statistics
Experienced Organizational Designer
You have at least 5 years of work experience in organizational strategic design.
Experienced Designer
You have at least 5 years of work experience, and want to move into design thinking and innovation.
Don’t feel like you match any of our job openings but still interested in joining our team? Please reach out to join@lavictoria.pe
Intercorp’s success in boosting the middle class in Peru depended on the thoughtful design of many artifacts. These carefully designed interventions have made the social transformation of Peru a real possibility rather than an idealistic aspiration.
Here is an example of an organisation that did something very quickly. They built this lab in under a year, that is now having a dramatic effect across one of the biggest companies in South America - Tim Brown
The Lab's ventures range from mindset-changing initiatives, such as curating Peru's largest innovation festival, to deeply transformative endeavours targeted at reinventing the core value propositions of Intercorp's insurance, drugstores, and medical services. It envisions massive cross-organizational transformation.
Featured on
Fiorella Belli
Fiorella holds a B.A. in Anthropology from the Catholic University of Peru, and has led interdisciplinary research into developing innovations for the Peruvian Amazon and indigenous populations.
Hernán Carranza
Hernán is the founder and director of La Victoria Lab, and serves as Intercorp’s Chief Innovation Officer. He graduated from Universidad del Pacífico and earned his master’s degree from New York University. He spends his spare time surfing, screenwriting and, more recently, landscaping.
Daniela Arévalo
Daniela holds a B.S. in Molecular Biology from the Universidad Peruana Cayetano Heredia. She changed her career path to engage more with people, and is now in charge of creating an amazing work environment for the team at the lab.
Luis Cilimingras
Luis is IDEO London’s Managing Director. With over six years at IDEO, he has led projects in mobility, retail and health. In 2015, he returned from a year in Peru, where he co-founded La Victoria Lab and doubled the size of his family.
Oscar Malaspina
Oscar holds a master’s degree in Architecture in Urban Design from Harvard. He also works as adjunct professor at the Catholic University of Peru. Previously, Oscar has worked as an architect at Barclay&Crousse, as a consultant for the World Bank, and as part of the MIT Urban Risk Lab.
Kevin Armstrong
Kevin holds a B.A. in Communication for Development from the Catholic University of Peru. He’s always had a keen interest in all things digital, with side projects involving electronic music production. He currently focuses on making digital tools and services more accessible by uncovering people's needs.
Maria Fernanda Gómez
Maria Fernanda holds a B.A. in Communications and Corporate Image from Universidad Peruana de Ciencias Aplicadas. She’s a passionate traveler and loves exploring new cultures and their food. In her spare time, she enjoys trail running and water sports.
Lucas Stiglich
Lucas holds a B.A. in Economics from Universidad del Pacífico. He has previously worked researching social policy at Instituto de Estudios Peruanos and advising companies at APOYO Consultoría. In addition to working at La Victoria Lab, he plays music and runs a collective record label.
Lucía Valencia-Dongo
Lucía holds a B.A. in Business from Universidad del Pacífico. As a social entrepreneur, she enjoys exploring the intersection of business, tech and design as a way to create impact. She is also a co-founder of an e-commerce venture for socially conscious brands, an enterprise for which she was recognized by MIT as an Innovator Under 35.
Eduardo Marisca
Eduardo holds a B.A. in Philosophy from the Catholic University of Peru and an M.S. in Comparative Media Studies from MIT.
Jimena Salinas
Jimena holds a B.A. in Communications from Universidad de Lima. With an interest in design and visual language, she has previously worked curating and managing exhibitions, workshops and conferences to promote visual culture at the Latin American Design Festival.
Ursula Gamio
Ursula holds a B.A. in Business from Southwestern University in Texas. She previously worked at Microsoft Peru and Latam Area Head Quarters. She also co-founded a culinary travel company and an NGO.
Daniela Chong
Daniela holds a B.A. in Architecture from the Catholic University of Peru. She enjoys exploring the interaction between the built environment and human behavior, and especially studying how people inhabit and appropriate spaces. Dani is also co-founder of SOMA, an emerging architecture studio exploring the future of design and construction in Lima.
Christel Rengifo
Christel studies Product Design at Toulouse Lautrec Institute. She loves soccer, traveling and encountering new places. She is interested in art and is passionate about learning new things every day.
Peter Hyer
As a Portfolio Director from IDEO San Francisco, Peter guides content and leads relationships that push the edges of media and technology. He takes a dynamic ecosystem approach to designing holistic experiences, developing emerging technologies, and driving change in creative organizations.
Maria Paula Loayza
Maria Paula holds a B.F.A. in Product Design from the School of the Art Institute of Chicago. With a background in fabrication, she uses prototyping to explore innovative solutions that can positively impact people’s lives.
Pedro Melian
Pedro is sociologist with an MBA from IE Business School. He has moved between shopping mall development, digital consulting, and now helps new digital initiatives come to light. He is currently exploring how play and fun can help solve problems and create lasting impact. If you want to know about Real Madrid or places to eat in Lima, he's your man.
Valeria Tapia
Valeria holds a B.A. in Industrial Design from the Catholic University of Peru. Her previous work led her to design a wide range of objects, from toys to wheelchairs. She currently focuses on service and experience design, exploring the digital world.
Kuri Matayoshi
Kuri holds a B.A. in Graphic Design from the Catholic University of Peru. She has taken part in projects that revalue local and cultural identity. Kuri enjoys generating solutions and experiences that emotionally connect with people.
Karina Pastor
Karina holds a B.A. in Advertising from the Catholic University of Peru, She is interested in visual art. Kary is the host of CreativeMornings Lima, a breakfast lecture series for the creative community and is the co-founder of Psyche Studio, an independent design brand.
Jackie Solari
Jackie holds a B.A. in Communications. She owns a catering company where she is in charge of corporate and personal events and is mother of Joaquín. In her free time, she enjoys practicing yoga and introducing Joaquín to new places.
Castor Vera
Cástor is a graphic designer from Toulouse Lautrec Institute with a specialization in Branding. As a consultant, his dream is to design brands that become a positive part of people’s lives. He is founder and director of Sentido, a branding and graphic design studio.
Camille Chouan
Camille is from France and has a Master's of International Business from Sciences Po Paris and FGV Business School of São Paolo. With a background in strategy consulting and almost a decade in Latin America, Camille is passionate about supporting innovation and high-impact ventures in emerging markets.
Ana Carrillo
Ana holds a B.A. in Law from Universidad de Navarra and has worked for hi-tech companies in the Americas and EMEA. She enjoys contributing to the growth of people through organizational development.
Marlene Vega
Marlene holds a B.A. in Anthropology from the Catholic University of Peru. She has worked in the private sector in the design of studies involving peasant communities and indigenous populations. She is mother of Maia and likes to travel and getting to know different cultures. She is looking for new and creative ways to generate impact.
Francesca Dasso
Francesca holds a double BA from Brown University and an MFA from Ryerson University. She is a new media artist working in the intersection between experimental documentary and installation art. Francesca seeks to create works that raise awareness about our relationship with the virtual and physical environments.
Sergio Moreno
After pursuing a career in Advertising in Buenos Aires, Sergio's journey brought him back to Peru after living 10 years abroad. He has a strong passion for technology and an entrepreneurial background. In his spare time, he likes to surf and kiteboard.
Alfonso Orbegoso
Alfonso is an architect graduated from the Catholic University of Peru. He was part of the Ministry of Education team that designed prefabricated modular schools for the Coast, the Andes and the Rainforest of Peru. He enjoys traveling to unexplored places and gets excited when he finds spatial situations that haven´t been designed by architects.